Privacy Policy

Last updated 01 September 2023

Be Exponential (Pty) Ltd, trading as DNA True North, respects the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.dnatruenorth.com. Please read this Privacy Policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Collection of Your Information

We may collect information about you in a variety of ways. The information we may collect on the DNA True North website includes:

Personal Data

Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the DNA True North or when you choose to participate in various activities related to the DNA True North, such as online chat and message boards. You are under no obligation to provide us with personal information of any kind, however, your refusal to do so may prevent you from using certain features of the Site.

Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

Data From Social Networks

User information from social networking sites, such as [Apple’s Game Center, Facebook, Google+], including your name, your social network username, location, gender, birth date, email address, profile picture, and public data for contacts, if you connect your account to such social networks.

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

Administer sweepstakes, promotions, and contests.

Deliver targeted advertising, coupons, newsletters, and other information regarding promotions and the Site to you.

Email you regarding your account or order.

Enable user-to-user communications.

Fulfill and manage purchases, orders, payments, and other transactions related to the Site.

Generate a personal profile about you to make future visits to the Site more personalized.

Increase the efficiency and operation of the Site.

Monitor and analyze usage and trends to improve your experience with the Site.

Notify you of updates to the Site.

Offer new products, services, mobile applications, and/or recommendations to you.

Perform other business activities as needed.

Process payments and refunds.

Request feedback and contact you about your use of the Site.

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other types of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

If you have questions or comments about this Privacy Policy, please contact us at:

DNA True North

Be Exponential (Pty) Ltd

Email: support@dnatruenorth.com

Privacy Policy of DNA True North